Signal Reports.
Practical analysis on acquisition infrastructure, attribution methodology, and measurement architecture.
Why Your ROAS Is Wrong: Server-Side Tracking and the Signal Gap
Browser-side tracking loses 20–40% of conversion signals. Here's what that means for your ROAS figures and how to close the gap with server-side implementation.
Coming SoonThe UTM Taxonomy Problem: How Inconsistent Tagging Breaks Attribution
UTM inconsistency is the most common acquisition data problem we encounter. This report documents the pattern and the fix.
Coming SoonMulti-Touch Attribution in Practice: What Models Work and When
A practical breakdown of last-click, linear, time-decay, and data-driven attribution — with guidance on which model fits which acquisition context.
Coming SoonArchive Under Construction
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