Acquisition infrastructure built for operators.

Empirium Solutions is a systems-focused consultancy. We build the measurement and attribution infrastructure that makes acquisition decisions reliable — not the campaigns, not the creative, not the media plans.

Most companies have a data problem masquerading as a growth problem. Their attribution is broken, their signals are leaking, and their ROAS figures are optimistic. We fix the infrastructure. Then the decisions get easier.

Directorate File

Founded

MMXXIII · Seattle, WA

Operator

J. · Systems Architect

Specialization

Acquisition measurement, attribution architecture, data infrastructure

Engagements

47 completed · 87% retention

Status

Active Operations

J. · Systems Architect

I've spent years inside acquisition systems — not managing them from a dashboard, but building the infrastructure that makes them work. Tag management, server-side tracking, attribution modeling, CRM data architecture, platform integration. The layer below the campaigns where the real problems live.

I started Empirium Solutions because the gap between what companies think their acquisition data tells them and what it actually tells them is large and expensive. Most attribution is wrong. Most ROAS figures are optimistic. Most teams are making decisions on signals they haven't verified.

The work is systematic: audit what exists, document what's broken, design the correct architecture, build it, verify it, and hand it to operators who can run it. No black boxes. No proprietary platforms you can't own. Systems you understand and control.

"The goal is never a better report. The goal is a better decision. Reports are just the interface."

J. · Empirium Solutions

How We Work.

Directive I

Diagnostic before prescription

Every engagement starts with a written diagnostic. No architecture is proposed before we understand the current state. We don't assume — we measure.

Directive II

Documentation is the deliverable

Systems without documentation are liabilities. Every engagement produces runbooks, architecture diagrams, and operator guides. You own everything we build.

Directive III

Transfer is the goal

We build systems your team can operate without us. If you need us indefinitely, we've failed. Operator independence is the outcome every engagement works toward.

Directive IV

Revenue, not reports

Every metric we track connects to a revenue outcome. Vanity metrics, dashboard clutter, and comfort-reporting are not part of the work. Signal or silence.

Directive V

Honesty about signal quality

If your attribution is broken, we say so in writing before proposing how to fix it. Engagements that begin with uncomfortable truths produce better outcomes than ones that don't.

Directive VI

No proprietary lock-in

We don't build on platforms you can't own or tools that create dependency on us. The architecture uses best-in-class open tooling. You can fire us at any time and keep everything.

What We Do. What We Don't.

● We Do

Measurement architecture design and implementation

Attribution modeling and platform deduplication

Server-side tracking and first-party data infrastructure

CRM-to-platform data sync and audience architecture

Acquisition stack audits and diagnostic briefs

Operator training and runbook documentation

○ We Don't

Campaign management or media buying

Creative production or brand strategy

SEO or content marketing

Retainer arrangements without defined scope

Work that requires ongoing dependency on us to function

Dashboards that substitute for strategy

Ready to open a file?

Every engagement begins with a diagnostic brief. Five minutes to submit. One business day to respond.

Request a Brief → Direct Contact